About the Maison Chopard

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963, the Maison Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution. Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. The Maison Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The firm is also highly recognized for its High Jewellery creations, fine watchmaking and manufacture expertise, expressed in the L.U.C collection. The House is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the famous Mille Miglia in Italy.


According to two of its fundamental values, respect and social responsibility, the Maison Chopard is strongly committed to various philanthropic organizations. In 2013, Chopard launched “The Journey to Sustainable Luxury”; a multi-year programme deepening its commitment to sustainable luxury, by sourcing from suppliers that are demonstrably committed to responsible, ethical, social and environmental practices. 

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