Alfardan Jewellery leverages latest technology to launch Qatar’s first LIVE virtual jewellery showroom
14 June, 2020

A first-of-its-kind in Qatar, 'Al-Maisan' is a distinguished and contemporary concept that considers the need for social distancing during these unprecedented times. With the customers’ best interests in mind, and in response to trending digital behaviours, as well as home delivery preferences, 'Al-Maisan' offers customers the convenience to continue to shop for high jewellery and unique time pieces, virtually, with the products delivered at the customers’ preferred location using Alfardan Jewellery’s Delivery Concierge Service.


The pioneering initiative falls perfectly in line with Alfardan Jewellery’s strategy to expand its network of luxurious and modern showrooms, as well as its commitment to provide the finest shopping experience to its customers.


Mr. Ali Alfardan, Vice-Chairman of Alfardan Group and President of Alfardan Jewellery Company, said: “The recent developments facing the world have challenged us all – across sectors and industries – and empowered us to look at things differently, as well as introduce new mechanisms that help improve communications with our customers. We are proud to be the leaders within the jewellery sector to respond to the requirements of the first phase of the gradual lifting of Covid-19 restrictions. With the aim of reaching our customers in an innovative way, that guarantees quality in presentation, and safety in dealings."


He added: " At Alfardan Jewellery, the safety of our customers and employees is our most pressing priority. The 'Al-Maisan' service will enable us provide our clients with a high-quality display, powered by technology, while enhancing the principles of social distancing and providing a shopping experience that is live, safe and convenient."


Upon contacting the Alfardan Jewellery hotline, which is linked on their website,, customers will receive a call from a specialised operator that will inquire about pieces of interest, to best personalise the virtual shopping session. Following the call, a confirmed appointment will be shared with the customer, alongside a website link to the virtual shopping experience. By simply clicking on the link, customers will get to explore the products they desire in a video call with a specliased consultant. The experience will bring to life the fine jewellery and watches collection in a customized virtual showroom setting, from the comfort of their homes.


During the virtual shopping session, which is powered by the latest technology, customers will have the opportunity to examine the pieces they wish to obtain, inspect them from different angles in high quality viewing, and speak to the consultant directly to enquire about pieces of interest. To complement the unique experience, Alfardan Jewellery provides an exclusive delivery service that will see the products delivered to clients, at the comfort of their homes, using the most luxurious means.


For more information or enquiries about the new service, please email us at